What Separates WHIMZEES® from
the Rest of the Pack?


Chewing every day
promotes better oral health


WHIMZEES® reduces more plaque
than a leading competitor chew*#


WHIMZEES® offer more cleaning time
than a leading competitor chew*~

  • Vegetarian Vegetarian
  • Gluten Free Gluten Free
  • All Natural All Natural
  • Freshens Breath Freshens Breath
  • VOHC WHIMZEES® Toothbrushes & Brushzees® have received the Veterinary Oral Health Council (VOHC®) seal of acceptance for tartar and plaque reduction.

About Us

Our Story

Established in 2013 in the Netherlands, WHIMZEES® was created with one thing in mind: to deliver the highest quality of products for pets. WHIMZEES® are still proudly manufactured within the Netherlands in our own sustainable factory,

WHIMZEES® brings a passion and commitment to developing the most effective, all-natural dental chews for your dog. Made with only six primary ingredients^, WHIMZEES® contain no artificial ingredients, flavours, colours or additives and come in a variety of fun, hardworking shapes that dogs love.

Our Values

WHIMZEES® is proud to be a part of the Wellness Family, where we are committed to your pet’s overall well-being, from tooth to tail. We started the Wellness Foundation to ensure that every pet on the planet is born, bred and raised with love. We not only promote pet adoption; we actively support ethical breeding practices that aren’t driven by profit.

We will continue our efforts wholeheartedly until our mission is met. Because pet advocacy is at the heart of all we do.

The Proof Is In The Product

WHIMZEES® Toothbrushes and Brushzees® are scientifically proven dental chews.

Through the completion of independent kennel studies, WHIMZEES® Toothbrushes and Brushzees demonstrated a significant reduction in the formation of tartar and plaque, and subsequently have received the Veterinary Oral Health Council (VOHC®) seal of acceptance for tartar and plaque reduction.

Who is the VOHC?

The VOHC® exists to recognize products that meet pre-set standards of plaque and calculus (tartar) reduction in dogs and cats. Products are awarded the VOHC® Seal of Acceptance following review of data from trials conducted according to VOHC® protocols.

The VOHC® does not test products itself. The VOHC® Seal is displayed on products that have been awarded the seal. Regular use of products carrying the VOHC® seal helps control plaque & tartar.

Treating Our World With Care The Sustainable Chew

When you choose WHIMZEES®, know that you’re doing more than giving your dog the best dental care. You’re also buying from a company that cares for the planet. In our manufacturing facility located in The Netherlands, we’ve been reducing our energy output and waste for more than a decade.

Other forward-looking steps we’re taking include:


Minimising our impact

We leverage machinery and manufacturing techniques that use 40% less energy and enable 90% of our waste to be composted


Reusing energy

By reusing energy to heat our production facilities and help power our material processing, we prevent releasing wasted energy into the environment


Sourcing locally

Sourcing much of our raw materials locally reduces waste by as much as 90% through composting (the remaining 10% gets recycled)


Reducing our footprint

Zero water waste, exclusive use of environmentally friendly refrigerators and LED lighting, and minimising noise and air pollution emitted from our factory

*Versus a leading competitor. Based on studies of a comparable product conducted by an independent kennel. #WHIMZEES Brushzees & Toothbrush. ~Excludes Veggie Strips, Veggie Sausages and Puppy. ^Seven primary ingredients in Rice Bones.